Every other market was smaller.

Every other market was smaller. That's why I chose India.

Opinion — the views expressed are the author's own.

I looked at Southeast Asia first. Vietnam, Thailand, Indonesia. All growing. But every country had different languages, regulations, currencies. Five countries meant five separate businesses.

Then I looked at India. 1.4 billion people. One legal framework. English-speaking tech talent. One currency. One tax system. A government actively pulling in foreign tech companies. One market with more scale than five combined.

The decision was confirmed the moment I sat across from Indian partners. They didn't ask whether to move forward. They asked how fast. Not "let's study this more." Instead, "when do we start?" Every meeting ended with impatience to begin, not hesitation to commit. I've never felt that energy anywhere else.

We're setting up a joint venture in India now. One strong partner, not ten small distributors. Planning over years, not months. India isn't a market I'm testing. It's a market I'm betting on.

Every other market was smaller. That's why I chose India.

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