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Named, first-person analysis and argument.

An SI company that sells to banks once offered us a deal that would have covered our entire year's revenue. One contract. One signature.

The catch: exclusivity.

LEE HANSANG · May 12, 2026 · 1 min read

We built the most accurate facial recognition system in our market. 99.7% match rate. Faster than any competitor.

Nobody cared.

LEE HANSANG · May 9, 2026 · 1 min read

The first person I ever hired turned out to be nothing like what I expected.

He was great at his job.

LEE HANSANG · May 8, 2026 · 1 min read

Most startups don't fail because of bad luck. They fail because the founder doesn't understand their own product.

I know this because I've been that founder.

LEE HANSANG · May 6, 2026 · 1 min read

We built the best facial recognition software in the room. And we still couldn't sell it.

UniverseAI started with VCA — video content analytics for government projects.

LEE HANSANG · May 5, 2026 · 2 min read

The hardest part of building a business isn't hiring. It's the six months after.

I've hired people who crushed the interview.

LEE HANSANG · May 4, 2026 · 2 min read

6 months ago, my mornings looked like this:

7:00 AM — Wake up, immediately check 3 email accounts on my phone.

LEE HANSANG · May 1, 2026 · 1 min read

I pitched to 200+ people at GITEX Dubai. Here's what actually closed deals.

Spoiler: it wasn't the pitch deck.

LEE HANSANG · Apr 30, 2026 · 1 min read

Two years ago, I was the CEO, the accountant, the salesperson, and the fire department — for every company I ran.

I thought that's what "being a founder" meant.

LEE HANSANG · Apr 27, 2026 · 1 min read

I got my blood test results back a few months ago. LDL was high.

The doctor said: "You need to bring this down." Then the appointment was over.

LEE HANSANG · Apr 23, 2026 · 2 min read

A year ago, I was drowning in context-switching between 4 companies across 2 countries.

Emails from 3 accounts.

LEE HANSANG · Apr 17, 2026 · 1 min read