Most AI startups will be gone in two years. The ones that survive will not be AI companies at all.
Opinion — the views expressed are the author's own.
That sounds backwards. We are told AI is the whole game. I believed it too, until I built with it.
I added AI to one of my companies. At first I stacked features. Smarter had to be better, I thought. Customers did not want smarter. They wanted to touch fewer receipts and leave the office earlier.
The word that closed deals was never "AI." It was the work that disappeared. When I described the result and left the word out, people signed.
Look at the companies that last. They do not sell AI. They sell a problem getting cheaper. The revenue is already there. AI just sits on top of it.
AI is not the product. The disappearing work is the product. Sell the result, not the engine behind it.
What does your AI let your customer stop doing?
